A partnership between ambassadors of Italian excellence
To celebrate Maserati‘s upcoming centennial, the luxury Italian marque has partnered with another Italian icon, Ermenegildo Zegna, on a special edition of the upcoming 2014 Maserati Quattroporte.
With a new range of optional trims, colors and fabrics, the Maserati Quattroporte Limited Edition by Ermenegildo Zegna will be produced in only 100 units and customers will benefit from a unique collection of accessories by Zegna, specially designed for each Maserati.
The partnership will include a list of Zegna-designed interior trim options for all Maserati models starting in 2015 and a “tailor-made” customization program later in the future.
Sergio Marchionne, CEO of Fiat Group, and Gildo Zegna, CEO of Ermenegildo Zegna Group, signed a three-year agreement giving birth to a long-term partnership between the two brands, both representing Italian design and manufacturing excellence worldwide.
“We already had a positive collaboration in the past with Fiat Group and, in particular, with Maserati“ – commented Gildo Zegna, CEO of Ermenegildo Zegna Group. “Both companies have a centenary industrial tradition and are renowned worldwide as ambassadors of Italian excellence. A new partnership during the Centennial celebrations of Maserati, one of the car manufacturers with most allure, tradition and sporting successes worldwide, is for us a great pride. I am confident that by this renewed collaboration both brands will be able to combine the tailored attention to details with cutting-edge technology, leading to the creation of a new world icon of style and elegance. The Maserati Quattroporte Limited Edition by Ermenegildo Zegna, with trims and options designed by Zegna, will feature an extremely comfortable interior, evoking the timeless charm of the Italian lifestyle”.
“The partnership between Maserati and Ermenegildo Zegna Group is the meeting point of two leading companies representing pioneering Italian design and manufacturing – said Sergio Marchionne, CEO of Fiat Chrysler Group and President of Maserati. “Maserati is a prestigious automotive brand, standing at the edge of an unparalleled strategic and industrial growth in terms of products and market presence. The partnership with an equally prominent company as Ermenegildo Zegna will benefit both brands and the Fiat Chrysler Group. Furthermore, from a personal point of view, I am proud of this outstanding collaboration between two leading Italian companies.”
By lending it’s sense of contemporary and classic style, Fashion label Ermenegildo Zegna has brought out an even further sense of sophistication and style the interior decor of the vehicle.
The warmth of mocha, combined with the interplay of chrome, leather and a hint of wood tells one that, each of these limited edition cars, were indeed meant to be that way as they have been made with great care. One might say that Ermenegildo has designed the interiors keeping in mind the latest men’s wear fashion trend collections – yet classics that never go out of style – such as driving a Maserati.
