New boutique entirely dedicated to men opens in the Parisian district Le Marais
Situated in the Marais District in Paris (Rue des Archives) in the capital’s new luxury center — the new Fendi store is dedicated entirely to the men’s collection featuring all men’s product lines, from leather goods to ready-to-wear, accessories, textiles and shoes.
The design itself draws from Fendi’s Roman roots, with a more masculine flair. The store layout was designed by architects Gilles & Boissier, who have worked with the brand for years. The particular arrangement of the display area creates continuity between the store’s interior and exterior. An intense color palette is cast across dark parquet floors and a major copper carpet in the main avenue.
The opening coincides to the launch of Fendi’s e-commerce in all European countries.
