Armani on a quest to have every Italian brand show in Milan
MILAN — Giorgio Armani said he has decided to join the Italian Chamber of Fashion, stating – “While I still believe that all Italian brands should hold their fashion shows in Italy to give due prominence to our country, as an entrepreneur I understand that certain situations, created over the years, need time to be reorganized,” said the designer. “I appreciate the move made by Ennio Capasa, which constitutes an important first step in this direction. In the hope that other Italian companies follow this example, in the meantime, it seems only right, and indeed necessary, for me to send a further strong signal of commitment and confidence aimed at boosting an upswing in the vitality of Italian fashion and, at the same time, to show a sign of support for the actions undertaken by the other brand members of the National Chamber of Italian Fashion.”
A new board of the Italian Chamber of Fashion, which includes entrepreneurs such as Patrizio Bertelli, Diego Della Valle and Gildo Zegna, has been working on relaunching Milan Fashion Week, tapping Jane Reeve as the association’s first chief executive officer. The chamber had been urging Armani and Dolce & Gabbana to become members. Armani had responded that he would accept only on the condition that every Italian brand show in Milan.
The designer in the past has criticized Miu Miu and Valentino for showing in Paris rather than in Milan.
Italian fashion designer and creator of CoSTUME NATIONAL, Ennio Capasa, stated in July that he was bringing the brand back to Italy, showing his women’s spring collection in Milan in September. This after more than 20 years of showing in Paris.
