Iconic Italian perfume brand joins luxurious Brickell City Centre
Last year, Italian fragrance and lifestyle brand Acqua di Parma celebrated its 100-year anniversary and has opened its first boutique in the US at Brickell City Centre in Miami.
The 1,000-square-foot boutique houses the full Acqua di Parma fragrance, skincare, home and travel accessories collections on dark wood fixtures and marble flooring, contrasted with walls featuring the brand’s signature yellow shade.
In store, customers will find a salon area to test fragrances and scents and a barbershop for grooming needs. Customers can book four different men’s services, including a facial—no haircuts—using Acqua di Parma Collezione Barbiere products.
“We selected Miami as our first city due to its international recognition in art, design, and culture which are values that define the essence of Acqua di Parma,” explains Giovanni Lepori, the North American president of Acqua di Parma. “With events such as Art Basel and Design Miami, we knew this was a city we wanted to be a part of.” (The next store opening will be in Dubai, later this year.)
The new Miami store joins Acqua di Parma standalone locations in Paris, Rome and Milan. The fragrance company is available in almost 50 countries in North America, Europe, Asia, South America and Australia.
Acqua di Parma Miami is located at 701 South Miami Avenue at Brickell City Centre.