Following the legal battle for the former McDonald’s space in Milan’s historical Galleria Vittorio Emanuele, in the heart of the city – Prada has won the tender for the space, which the House will develop into its largest store worldwide, covering 5.000 sqm on 8 floors. Considering the location, this is a strategic location for Prada in Milan, opposite to its existing store, which was also the first store in the history of the House. Prada announced it will support the costs for the Christmas decorations of Galleria and will be actively involved in supporting the Christmas fair taking place from December 1st to January 6 on the premises of Galleria and the Duomo square.