A lavish atmosphere and shopping experience set in a historical palace
This month, Prada opened a new store in Turin, in Northen Italy. Set within a historical palace, the new Prada store covers an impressive 1,200 sqm on two floors and is situated in the heart of the city in Piazza San Carlo, with an entrance also on via Lagrange.
The new lavish two-floor space offers both men’s and women’s ready-to-wear collections, leather goods, accessories, and shoes. With a central black marble staircase, black and white-checkered marble floors, and green fabric-clad walls, the design of the store utilizes the success of the existing and historical architecture to present the storied brand’s luxurious aesthetic.
Lounges with inviting seating options throughout the new location feature leather couches facing the product displays. Details such as these make for an enhanced shopping experience, and exhibit the success of architect Roberto Baciocchi’s use of the historic space to present the iconic brand’s image.