Despite the fact that luxury industry seems to be heading towards a more financial sensitive year in 2014, many brands that continue to perform well, are embracing new locations for boutiques and signature flagship stores. Here are a few of the latest Italian fashion brands to do so.
Brioni’s retail expansion continues in Singapore, within the Shoppes at Marina Bay Sands. The latest opening by the Italian luxury menswear house features the brand’s new store concept, conceived by Brendan Mullane and the Studio Park Associati. The store covers 160sqm, with dedicated areas for formal & casual wear and a VIP Salon for its Made to Measure service.
Dolce & Gabbana, Bucharest
Dolce & Gabbana has inaugurated its first mono-brand store in Romania in the capital city of Bucharest. The 220sqm destination is located within the JW Marriott Hotel, featuring both men and women’s apparel and accessories collections. The store is operated by a franchising partner that has also opened Valentino and Robert Cavalli stores in Bucharest.
Ermenegildo Zegna, Los Angeles
Ermenegildo Zegna has opened a new Global Store on Rodeo Drive, Beverly Hills, after moving from a previous space the brand occupied for eighteen years. All of Ermenegildo Zegna’s diverse offerings are displayed within the store’s three floors, spanning 540sqm, including the Couture collection designed by Stefano Pilati.
Fendi Casa, NYC
Fendi Casa has relocated its Fifth Avenue showroom to 153 Madison Avenue. Measuring close to 1,115sqm, the space features illuminated walls and windows, offering both off the shelf and bespoke homewares, where clients can choose from over 400 fabrics and 100 leathers. The space houses products for the living room, dining room, kitchen and bedroom, including tables, chandeliers, countertops and fur throws.
Loro Piana, Milan
Loro Piana has unveiled a new Milan flagship at 27, Via Montenapoleone, next door to the original location. The largest Loro Piana boutique in the world spans 150sqm, showcasing accessories, gifts, vicuña and precious items, and the complete range of men’s, ladies’, and children’s products on the 1st floor.
Prada has opened a new store in Barcelona, offering women and men’s collections of ready-to-wear, leather goods, accessories and footwear, as well as Made to Measure. Designed by architect Roberto Baciocchi, it is one of Prada’s biggest European stores, occupying a total area of 160sqm on a single level.
LVMH’s Emilio Pucci opened a new flagship store in Paris on the prestigious Avenue Montaigne, in a bid to boost its retail network to 50 mono-brand stores by the end of 2014. The Palazzo concept features two-tone crushed marble Terrazzo flooring, brass trimming, soft grey and purple palette and tables made from the purple-veined Breccia dei Medici marble.
Salvatore Ferragamo, Vietnam
Salvatore Ferragamo has opened its fifth store in Vietnam in the city of Hanoi. The new boutique is situated within Trang Tien Plaza Mall and covers 230 sqm featuring men’s and women’s ready to wear, accessories, shoes, handbags, sunglasses and perfumes.
Versace has debuted a 200sqm flagship store in Singapore at Paragon Mall, featuring the new retail concept of the brand, designed by Jamie Fobert and Donatella Versace. With the occasion of the opening, Versace took the opportunity to host a display of its porcelain home collection, celebrating 20 years of collaboration with Rosenthal which licenses the Versace brand for tableware.