Four major cities hosting festivities
Italian automaker Maserati is currently taking a tour across the United States to include its most lucrative country in the year’s centennial events. Heritage is a crucial component of every luxury brand, and most companies never miss a chance to cheer their roots.
Maserati is traveling through the U.S. to build more brand unity. The tour will stop in key U.S. cities and the brand expects more than 100 owners to attend each rally. Branded events often act as the glue that holds consumers loyal to a brand, especially when the events attract like-minded people who can share their passion.
As the brand travels to each city, it will be bringing social media fans along for the ride. Throughout the year, the brand has produced an impressive amount of content devoted to the milestone.
In grand fashion to celebrate Maserati’s 100th anniversary and kick off the Miami International Auto Show, 100 customer-driven Maseratis cruised down the iconic Ocean Drive.
As the year winds down, a series of Cento anni di Maserati (100 years of Maserati) driving tours for owners will be in three other key U.S. cities besides Miami, including Washington, D.C.; Los Angeles, California; and Chicago, Illinois.
Fans are invited to chime into the conversation with the hashtag #Maserati100.
For more info visit: http://maserati100years.com