The Florence hotel is closed until March 21st when it will re-open under the The Place Firenze brand
Since 2013, J.K. Place Firenze, one of the finest luxury hotels in Florence, was operated by holding company Bacamul SpA, a Swiss based family, which also owns the Londra Palace Hotel in Venice.
Although still carrying the J.K. Place brand, the property was no longer part of the J.K. Place Hotels which today includes three hotels J.K. Place Rome, J.K. Place Paris and J.K. Place Capri. Each J.K. Place Hotel has different ownership with Italian entrepreneur Ori Kafri being a common shareholder.
The Florence hotel is now closing until March 21st when it will re-open under the The Place Firenze brand. According to a press release: in a changing world, “The Place Firenze” aims to chart an original new course on the Italian hospitality map and become a point of reference for educated travelers looking not just for a place to stay, but a stylish home away from home that allows them to enter into the life of this vibrant Tuscan city.
Claudio Meli, who became General Manager of J.K. Place Firenze in 2008, will continue to be front and centre at The Place Firenze, but with a renewed remit to make this elegant townhouse on Piazza Santa Maria Novella even more of a portal into a secret world: the behind-the-scenes Florence of artisans, museum directors, aristocrats, chefs, designers, artists, winemakers, thinkers and creative talents that few tourists ever truly connect with.
The Place Firenze will reopen in March 2021, lightly restyled, in order to refresh its much-loved ambience of warm, cultured elegance. In the months and years to come, Claudio Meli will preside over a gradual, organic amelioration of an already top-notch establishment so as to consolidate its status as every sophisticated, mindful global traveler’s favorite Florentine home, house, restaurant, bar and cultural salon.
An entirely new brand identity, will take its inspiration from architect, thinker and humanist Leon Battista Alberti in order to underline the umbilical connection that links The Place Firenze with Piazza Santa Maria Novella, Florence and the Renaissance. To tell an original new story, at a time when a New Renaissance in both leisure and business travel is looming on the horizon.
