Cocktail aficionados around the world celebrate drinking for charity – presented by Imbibe Magazine and Campari
The Negroni — an absolute classic drink that every bartender must master. While Negronis are considered simple to make with three main ingredients – Campari, gin, sweet vermouth over ice and an orange twist – the key is correct measurement ratios, mixing well, and using all of the orange zest oil from the twist.
Negroni Week isn’t just an excuse to drink: it’s a global charity program. This year it runs from September 18-24, 2023.
Negroni Week was founded by Imbibe to raise disaster relief for the American Red Cross after the Oklahoma tornado in 2013. Since then, Negroni Week has grown from about 120 participating venues to thousands of venues around the world, and to date, the initiative has raised over $4 million for charitable organizations. Bars, restaurants and retailers around the world will celebrate the classic drink and help raise money for global charity.
Again, Tthis year venues around the world will mix their favorite Negroni variations and donate a portion of their proceeds from each one sold to a charity of their choice. There is a curated list of charities on the Negroni Week website that have been fully vetted to ensure the money raised is going to be used in the best way for those in need.
For much more info, visit: http://negroniweek.com
Imbibe and Cinzano Present: The Negroni from Imbibe on Vimeo.