Bohemian chic vintage gypsy dresses for a modern woman of sophistication
Emilio Pucci, a dashing Florentine aristocrat, began his fashion career unexpectedly on the slopes of Zermatt in 1947 when the photo of a revolutionary ski suit he’d designed for a female friend found its way to the pages of Harper’s Bazaar.
The Pucci family home, a Renaissance-era Palazzo in the heart of Florence, was the ideal location for the young couture fashion house, enthralling press and clients who came to see the collections there.
In 1950 Emilio Pucci opened a boutique in Capri and Pucci’s fashions began to reflect their Mediterranean identity, with splashes of exuberantly coloured print and precious Italian fabrications.
In the 1990’s, Emilio Pucci’s daughter, Laudomia, took the reins of the family business and in April of 2000, formed an alliance between the Pucci family and LVMH, with the French luxury group acquiring 67% of the capital. She continues to champion her father’s vision in her role as Image Director and Deputy Chairman of the brand.
Backed by the LVMH Group, the company has soared once again on the international fashion stage, building a global store network of more than 50 monobrand stores, including the Virtual Boutique, the brand’s online store.
In October 2008 the Norwegian designer Peter Dundas was appointed Creative Director. The love affair with Italian craftsmanship, luxury, colour and design that began over six decades ago continues to resonate through his creations.
The company has expanded rapidly and now also has offices in North America, Japan and Hong Kong, while it continues to be run from its historical headquarters at Palazzo Pucci in Florence, Italy.
Emilio Pucci collections today continue to push the envelop on elegant uniqueness and the brand has expanded into exceptional fragrances and eyewear.
The Emilio Pucci 2012 Spring Runway Show in Milan, features designs that are 1950’s and 1960’s retro for the modern woman who wants to add some sophistication to her wardrobe. This is especially shown in the collection of bohemian chic vintage gypsy dresses.
Visit their website at: http://home.emiliopucci.com
