Ermenegildo Zegna is an Italian fashion house and a world leader in fine men’s clothing. Founded in 1910, it is now managed by the fourth generation of the Zegna family and remains in family ownership.
This is the second consecutive year that the Italian fashion house has received the highest rating in said category.
Conducted by the New York-based Luxury Institute, the online survey identifies the major brands deemed by wealthy consumers as exhibiting true luxury through factors such as quality, prestige and a great customer experience.
In the men’s luxury fashion survey, a group of 608 high-net-worth American men were asked to rate the brands on the basis of the following criteria: Consistently superior quality, uniqueness and exclusivity, making the customer feel special across the entire customer experience, and being consumed by people who are admired and respected.
Ermenegildo Zegna gained a score of 7.89 out of 10, an indication of high regard from the survey respondents who had an average income of $346,000 and an average net worth of $3.8m.
‘Wealthy consumers understand they have the power now, and they are voting with their dollars,’ said Milton Pedraza, Chief Executive of the Luxury Institute.
‘In the 21st century, luxury brands will still validate consumers, but luxury consumers will in turn validate luxury brands… Luxury brands that are snobby and arrogant are out; welcoming and nurturing brands are in vogue. It used to be that luxury brands could impose high prices; now they have to earn them,’ he added.