Menswear brand setting up shop near the base of the city’s historic Spanish Steps
ItaliaItalian luxury menswear brand Isaia celebrated the opening of its first store in Rome, Italy on May 31.
Located at 68, Via Bocca di Leone, the Rome boutique marks the brand’s third store in Italy, following the legendary stores in Milan and Capri. Located near the base of the iconic Spanish Steps, this store brings a taste of Napoli to Rome.
Gianluca Isaia, third generation CEO, said, “We are proud to bring our Neapolitan heritage and personality to Rome. For the brand, it is a great moment to have a home in one of the oldest cities in existence with such a rich history.”
The 2,152-square-foot store was designed by Ferrari Architetti and decorated with art and artifacts sourced by interior designer Alberta Saladino, including furniture and design features from the Bay of Naples.
The store is divided into five main areas that highlights its assortment of sportswear, tailored clothing, a made-to-measure room, an open tailor shop, and a “Vesuvio” VIP room. The store features a pool table, bar and a red lacquered piano.
