The success of the collection makes it highly susceptible to counterfeiters
In 1999, the Italian luxury house Bulgari established the B.zero1 ring, inspired by the Colosseum in Rome, Italy. It was named B.zero1, to symbolize the “B” of Bulgari and the zero.1 of infinite beginnings.
First unveiled at the end of 1999, the B.zero1 was the most revolutionary of its kind for both Bulgari and the jewellery scene then. Not only did the ring boast a refined design that fused the Tubogas (a flexible tubular chain which Bulgari reintroduced in the ’40s) with the Italian label’s highly distinct 1934 “BVLGARI” logo, it was also crafted using an ingenious system of wrapped and interlocked metal strips that did not require any soldering.
Over the years, the B.zero1 ring has since evolved into a successful iconic collection for Bulgari. in 2018, the brand debuted their newest iteration of the classic: the B.zero1 Labyrinth collection. The Labyrinth collection includes rings and pendant necklaces that continue the B.Zero1 legacy through edgy and stylish but wearable designs. The collection uses rose gold, white gold and diamonds to create bold that effortlessly catch the eye and add Bulgari’s unapologetically luxurious touch to any look. American model, Bella Hadid is the face of the campaign.
As goes for many iconic brands with successful and desirable collections, fraud is of concern. Purchasing from the most reputable retailers whether new or pre-owned is your only real sense of security. Our top recommendation is TrueFacet. They offer a wonderful selection of BULGARI BZERO pieces that are guaranteed authentic. In addition, be sure to read their article: BULGARI B.ZERO1: How to Authenticate the Bulgari Ring.