Panerai opens on London’s famed Bond Street, one of the most expensive shopping streets in the world
Luxury Italian watch brand, Panerai, has brought a real taste of Italian design to the British capital. Created by celebrated architect and designer Patricia Urquiola, the newest Panerai boutique located at 30 New Bond Street, will be the second largest store in Europe after the brand’s flagship in Florence.
Extending over an area of 150 square meters it will display a full product range to allow enthusiasts and collectors to dive deeply into the world of Panerai timepieces.
Clients will be guided through the brand new two-story space by an expert team, including an in-house watchmaker who will be permanently based on site to help them learn more about the secrets of the in-depth workings of their favourite watches.
Although Panerai watches have been available for years in London through various authorised retailers, including branded boutiques inside the Harrods Fine Watch Room and in Watches of Switzerland on Regent Street, the company has never had its own stand-alone boutique.30 NEW BOND STREET
W1S 2RW – LONDON
UNITED KINGDOM PHONE +44(0)2030577080