The Alfa Romeo brand is expected to return to the U.S. market this late summer. It will debut with the uniquely appointed and individually serialized (1 – 500) Alfa Romeo 4C Launch Edition with a MSRP of US$ 68,400; followed by the standard 4C coupe arriving in fall with a MSRP of US$ 53,900. An initial group of 86 Alfa Romeo dealers will be the first to sell the limited-edition 4C Launch Edition coupe and proceeding 4C coupe.
“The all-new 4C marks the return of ‘the great Alfa Romeos` and represents the purest formation of the brand’s DNA with its supercar-levels of performance and innovation, all while focusing on making the driver an integral part and completion of the machine,” said Harald Wester, CEO of Alfa Romeo. “With its technological solutions derived directly from Formula 1, the Alfa Romeo 4C creates an infusion of body and machine, an extension of its driver’s soul that is ready, capable and willing to respond and deliver.”