The world’s biggest and most important event in the watch and jewellery sector held in Basel, Switzerland.
For both the show attendees and for Montegrappa, BASELWORLD 2011 will go down in history as a spectacular highlight. The World Watch and Jewellery Show closed its doors after eight highly successful days in the end of March, with 103,200 visitors up 2.5% over 2010. Marked by outstanding sales and optimism, fuelled by innovations and fascinating new trends, BASELWORLD’s position as the leading show for the watch and jewellery industry was the perfect venue for Montegrappa to launch its new line of NeroUno watches.
Visitors were able to see, alongside Montegrappa’s most impressive display yet of limited edition pens, the new NeroUno quartz and mechanical wristwatches. Along with the new watches, display cases overflowed with exceptional and exciting new pens for 2011, including the Sylvester Stallone-designed Chaos, the Frank Sinatra and Bruce Lee Dragon “Icons” pens, Montegrappa’s colourful homage to Italy’s 150th Anniversary, the Thrilla in Manila pen sets commemorating the historic Ali-Frazier boxing epic, the revived Cosmopolitan range, the limited edition dedicated to the 50thanniversary of Yuri Gagarin’s first flight to space, and the new Privilege Gioiello and Parola lines.
Montegrappa’s stand was busy throughout the week, with 30 to 50 appointments per day, resulting in 30 new accounts and the potential opening of five new territories.
Since 1912, Montegrappa has been manufacturing high-quality writing instruments in the same historic building in Bassano del Grappa, North East Italy.