Hollywood actress represents the brand’s 2016 BitterSweet campaign
As such, Hudson joins a list of top actresses including Milla Jovovich, Uma Thurman, Jessica Alba, Penelope Cruz and Eva Green, who have also been the face of the Campari calendar.
Campari revealed the news this month with a selection of teaser images showing Hudson’s opposing ‘bitter’ and sweet sides, personifying the dualistic flavor profile of the drink, but the full calendar, inspired by the upcoming presidential election and shot by fashion photographer Michelangelo Di Battista won’t be revealed in full until the 18th November.
On starring in the 2016 Campari Calendar, Kate Hudson comments, “I was honoured to be invited to shoot the 2016 Campari Calendar. This year’s theme plays off the upcoming election, which is the perfect metaphor for the many Campari flavour choices. I loved working with Michelangelo to create two distinctive characters embodying bitter and sweet.”
Michelangelo Di Battista also comments on his involvement in this year’s project, “Campari is a brand that has always had a clear sense of aesthetic and well-defined style, which is exactly what I pride myself on. Kate’s enthusiasm and ability to switch between the two personalities allowed me to create images I hope are fresh, inspiring and imaginative.”
Bob Kunze-Concewitz, CEO of Gruppo Campari adds, “Celebrating and personifying the flavour complexity of Campari and building on the bittersweet trend makes this year’s calendar unique. Each month embodies the different profiles Campari embodies, alongside Kate Hudson’s incredible talent and ability to switch from approachable, welcoming and sensual to audacious and seductive. Michelangelo’s beautiful photography and strong styling brings to life all of the different elements with ease and elegance. With all this in mind, we’re very much looking forward to unveiling it later in the year.”