Unchanged for over 70 years the Moka is a coffee pot of iconic Italian design
Feb. 11 – Renato Bialetti, son of the founder of the Italian cookware company Bialetti, died on Wednesday at the age of 93. He spent the last years of his life in Ascona, Switzerland.
Every Italian home and millions more across the world has a Moka pot. Invented in 1933 by Luigi di Ponti the design was acquired by Alfonso Bialetti, an aluminium specialist who with the help of his son Renato made it the foundation of a giant kitchen accessory company. Unchanged for over 70 years the Moka is a coffee pot of iconic Italian design.
Renato Bialetti was known for his resourcefulness and humor. He created the company’s trademark, a little man with a moustache, in 1953. It was based on a caricature of himself made by cartoonist Paul Campani and marked a real innovation in corporate marketing, also thanks to the success of the advertising program “Carosello” in 1957.