Lavazza has been bringing the flavor, aroma and pleasure of excellent coffee to Italian homes for more than a century — bring it into yours
Lavazza has long been recognized as Italy’s favorite coffee for good reason. Coffea Arabica and Coffea Canephora (widely known as Robusta) are the two coffee species used to produce and market their product. The experts in the Lavazza Research & Development department monitor the entire process of coffee production, from purchasing right through to extraction in the cup, so as to ensure that the coffee meets Lavazza’s Quality Standards. Much of the process and standards were invented by Luigi Lavazza himself more than a hundred years ago.
Luigi Lavazza was a man filled with entrepreneurial spirit, inventive and passion for his work. He discovered the different origins and characteristics of the coffee plant, and studied the art of blending to meet the tastes of customers, creating the blends.
The Lavazza coffee we drink today is the result of his idea: combining coffees from different parts of the world. These coffees are harvested, processed, mixed and roasted to create many different and balanced blends, and satisfy the taste of every one of us.
This year Lavazza celebrates 120 years of progress and storied history. While keeping to the high standards of Lavazza heritage, the company has adapted well to changing times and technology advancements to use in their favor and meet the demands of today’s consumer.
One example is Lavazza taking part in Expo 2015 in Milan, where they presented the first compostable capsule for preparing a perfect Italian espresso — respectful of the environment amid growing consumer backlash over waste.
No matter how you make your coffee…capsule, semi and super automatic, moka, French press, pour over or drip — Lavazza has a coffee that is sure to become your favorite.
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