Italian watch brand Panerai embraces digital storytelling
Panerai is creating stories around their heritage, products, and innovations – featuring inspirational editorial content conceived to connect and engage its several communities. The goal is to provide useful advice that will enrich the lives of its audience.
Configured as an editorial platform, PAMCAST will release meaningful, interactive stories on a weekly basis.
“The rapid evolution of the digital landscape has created many opportunities to strengthen client engagement. Our new online editorial platform, PAMCAST, will be a dazzling collection of inspirational content.
Online browsing has become a prime interest for our customers.We are committed to tapping into the digital trend by pinpointing new ways to establish authentic connections with our audience through carefully crafted stories that resonate with clients’ needs while remaining true to our unique DNA and roots.
Additionally, one of Panerai’s long-time core values is a willingness to accompany clients along their journey with the brand.
We will continue to foster client relationships by leveraging a consistent experience across online and offline touchpoints, and simultaneously providing clients with multiple opportunities to connect with us” – said Jean-Marc Pontroué, Panerai CEO.
The content will be diverse, mobile-friendly and easily browsable across an array of digital interfaces.
The first episode, ITALIAN COLORS, is fully dedicated to lifestyle and immersed in an invigorating travel destination that includes details on the product hero – the Luminor Marina Carbotech (PAM01661).
Discover all the details at: www.panerai.com/us/en/pamcast.html