International filming combined with Italian flare in new social video
Italian fashion label Gucci is promoting its men’s collections and tailoring through a newly created social video.
The film, “Gucci Men’s Tailoring,” presents the art of dressing well for men through a story about a young man, a tailor and a suit. The storytelling nature of the video will create a deeper connection with consumers to generate a lasting impression among viewers.
Gucci’s men’s tailoring campaign will be the exclusive partner of CNN’s ‘Elite Escapes’ program, which will launch September 1, and highlight the most exclusive travel destinations and cultural experiences around the world.
The stylish Gucci film will also be aired on CNN International in 30-second spots and 10-second vignettes.
On the social media front, all of Gucci’s platforms will dedicate two weeks to its pristine men’s tailoring, with a video series on real-life men’s tastemakers from around the world to also be making a debut in the near future.
With the surge in social media video sharing, there has been a growing increase in brands using this tactic to bring attention to their collections for both men, and women.
From unexpected details that delight to world-class fabrics that entice, each perfectly crafted Gucci suit tells a story as individual as the man wearing it. Dedicated to the art of dressing well, this short film, “Gucci Men’s Tailoring,” shows just what it takes to become a modern legend.