Bulgari presents new exhibition in Rome in tribute to the evocative motif
Bulgari has long been inspired by the snake for their designs. From handbags to watches, we’ve seen sleek serpents incorporated into numerous items of the Italian luxury brand. Bulgari’s Serpenti first slithered onto the scene in the late 1940s with its coiling bracelet watches.
Now, the snake is the theme of new exhibition that Bulgari opened to the public in Rome earlier this month. The SerpentiForm exhibition will run at the Museo di Roma-Palazzo Braschi, a former papal palace located close to one of Rome’s best-known squares, Piazza Navona. The exhibition will run from 10 March until 10 April 2016.
“This is the first exhibition in the world dedicated to the snake that brings together so many works of various media,” Bulgari’s CEO Jean-Christophe Babin said, adding: “SerpentiForm is a tribute to a particularly evocative motif that is deeply linked to the Greek and Roman roots of the Maison”
The show hopes to capture the seductive talents of serpents like the one who persuaded Eve to eat forbidden fruit in the Garden of Eden, or Lord Voldemort’s fork-tongued pet in “Harry Potter”.
Bulgari has also created a book whose launch will coincide with the opening of the exhibition. Titled “Serpent in Art,” the book discusses 32 artists used the motif of the snake from the end of the 19th century up to today, and features pictures and original sketches of Bulgari’s Serpenti creations.