Bulgari embracing technology while maintaining the intimate interpersonal experience that comes with a proper luxury shopping experience
For the first time, you can now create your own customized Bulgari Serpenti watch using a new, interactive app. Bulgari has introduced a new application that allows you to customize the Serpenti watch to your heart’s desire. Available in Bulgari boutiques worldwide, you can also use the new My Serpenti App to customize the watch of your choice online.
Bulgari allows women to decide on every last detail of their Serpenti watch, from the metal of the case and the color of the dial, to the option of gemstone setting and the choice of strap. With a total of 312 possible variations, the Serpenti becomes the most adaptable and transformable timepiece of Italy’s famed jeweller.
Constantly shedding its skin throughout its history, the latest metamorphosis of the Serpenti revolves around choice, and that includes the price. The new models are fitted with a quick-change strap system and prices start at a very conservative $3,850, but most notably, clients are able to use the online configurator and complete their transaction through the brand’s website. Once purchased, the watches are sent to the nearest Bulgari boutique for pickup—a process Bulgari has implemented to preserve the intimate interpersonal experience that comes with a proper luxury shopping experience.
The new collection was recently unveiled at the Baselworld 2017.
More info visit: www.bulgari.com/en-us/serpenti-configurator/intro